Brandy Sweden Dixon was promoted to Senior Associate Athletics Director for External Operations – Marketing and Communications in April of 2026 after serving as the Associate Athletics Director of Marketing and Community Engagment is November of 2024.
Dixon, now in her third stint with the Trojans, will oversee marketing, communications and community relations efforts, bringing a wealth of institutional knowledge and a proven track record in storytelling, fan engagement and brand development.
Dixon's history with Trojan Athletics dates back to 2005, when she joined the department as an Assistant Sports Information Director. In that role, she worked directly with several programs, including women's basketball and volleyball, helping shape the department's communications efforts during a formative period.
After gaining additional professional experience outside of athletics, Dixon returned to Arkansas in 2019, serving as Senior Event Sales Manager for the Little Rock Marriott before transitioning into a leadership role with the Little Rock Marathon as Assistant Manager. Her work in those roles further strengthened her expertise in event operations, community engagement and large-scale promotion.
Dixon rejoined Little Rock Athletics as Assistant Athletics Director for Communications, where she managed all communications efforts while serving as the primary contact for men's basketball, cross country and track & field. During that time, she played a central role in shaping the department's messaging, enhancing its digital presence and expanding its storytelling platforms.
In her new role, Dixon will oversee all external operations, aligning marketing, communications and community outreach initiatives to further elevate the Trojans' visibility and engagement across Central Arkansas and beyond.
A native of Murfreesboro, Arkansas, Dixon earned both her Bachelor of Arts in Mass Media and Master of Science in Sports Administration from Henderson State University. She is married to Dr. Kris Dixon, and the couple resides in Sherwood.
