LITTLE ROCK, Ark. – October 6, 2025 – Little Rock Athletics has entered into a long-term multimedia rights partnership with
Van Wagner, a leading sports advertising and entertainment agency, to elevate revenue generating efforts and enhance the Trojans' brand presence.
As Little Rock's
exclusive sponsorship and multimedia rights partner, Trojan Athletics Sponsorships, as a subsidiary of Van Wagner, will oversee content creation, distribution, and partnership activation, aiming to boost fan engagement across in venue, digital, social, and other traditional platforms.
"We're proud to partner with Van Wagner as we continue to advance the Trojan Athletics brand and deepen our impact across the Little Rock and Central Arkansas communities," said
Frank M. Cuervo, Little Rock Director of Athletics. "Van Wagner's proven track record, extensive reach, and commitment to excellence give us tremendous confidence in their ability to connect our program with new opportunities. Together, we look forward to engaging corporate partners in meaningful ways that support our student-athletes and amplify the visibility of Little Rock Athletics— on a local, regional and national level."
To lead the initiative,
Van Wagner has appointed Mitchell Haskett as General Manager of Trojan Athletics Sponsorships. A native of Cabot, Ark., Haskett most recently worked as Sports Sales Manager for the Little Rock Convention and Visitors Bureau, where he played a key role in attracting professional, collegiate and youth sporting events to the city.
Van Wagner partners with nearly 40 collegiate athletics departments and close to 20 conferences/associations/events across the country. Little Rock becomes the first program in the
Ohio Valley Conference aligned with the firm.
"We're honored to join Director of Athletics Frank Cuervo and his team in advancing the bold vision they've set for Little Rock Athletics," said
Mike Palisi, President of Van Wagner College. "Together, we're committed to amplifying the Trojans brand, creating new opportunities for student-athletes and fans, and building impactful partnerships that strengthen the program's presence across the region and beyond."
About Little Rock Athletics
The Little Rock Department of Athletics takes pride in achieving success both in the classroom and in competition. The Trojans 15 sport programs have consistently ranked among the best in the Ohio Valley Conference, winning the 2024 Commissioner's Cup, which measures comprehensive competitive excellence, and finishing as the runners up by a single point for the 2025 award. Little Rock joined the OVC after 31 years in the Sun Belt Conference where the Trojans won 50 conference championships (division, regular season and tournament). Academically, Trojan Student-Athletes have recorded a cumulative GPA of 3.0+ for 24 consecutive semesters, including a department-best 3.43 GPA for the recently completed 2024-25 academic year.
About Van Wagner
Van Wagner is a leading sports advertising and entertainment agency, with global expertise in live events, sponsorship sales, multimedia rights and aerial advertising. Van Wagner creates, advises and sells on behalf of world-class teams, leagues, brands and properties. An innovator in the sports and media business, Van Wagner is a global leader in high-impact broadcast visible signage throughout the
NCAA,
MLB, NBA, and international soccer, as well as collegiate multimedia rights and in-venue content production at the world's biggest sporting events. For more information, visit
www.vanwagner.com.
