LITTLE ROCK, Ark. – Little Rock Athletics is proud to announce a new partnership with FanWord, a nationally recognized leader in sports storytelling and digital content technology. This collaboration marks an important step forward in how Trojan student-athletes, coaches, and teams share their stories with fans, alumni, and the broader community.
As part of the partnership, Little Rock will implement FanWord Assist, FanWord's AI-powered content creation platform, to strengthen its communications efforts. The innovative software allows athletics programs to quickly produce high-quality written content — including game recaps, student-athlete features, alumni spotlights, and custom bios — while maintaining the authentic voice of the Trojan brand.
"We're excited to partner with FanWord to amplify the voices of our student-athletes and share the stories that make Trojan Athletics so special," said
Frank M. Cuervo, Little Rock Director of Athletics. "FanWord's innovative platform gives us the opportunity to celebrate our athletes beyond the box score while deepening our connection with fans, alumni, and the community."
A key component of the initiative is the launch of
"The Trojan Voice," a new section on LRTrojans.com dedicated to first-person stories and profiles of Little Rock student-athletes. These in-depth narratives will provide an authentic look into the lives, challenges, and achievements of Trojans on and off the field, reinforcing the department's commitment to a holistic student-athlete experience.
One of the first stories highlighted is track athlete
Owen Church's account of beating childhood cancer.
"We're proud to partner with Little Rock Athletics — a program that truly understands the value of connection through storytelling," said Christopher Aumueller, CEO of FanWord. "Their investment in FanWord Assist reflects their commitment to elevating the voices of their athletes, coaches, alumni, and entire athletic community."
Through this partnership, Little Rock Athletics continues to invest in innovative tools and strategic initiatives that enhance the visibility of its programs and strengthen engagement across Trojan Nation.
About Little Rock Athletics
Little Rock student-athletes have experienced growing success across multiple programs, including men's basketball, baseball, men's and women's golf, and a nationally ranked wrestling team. Since joining the Ohio Valley Conference in 2023, Little Rock has quickly made its mark — winning the 2024 OVC Commissioner's Cup and finishing second in 2025. Little Rock will be moving to the United Athletic Conference on July 1, 2026.
About FanWord
FanWord is a premier sports storytelling and technology company serving more than 90 athletic organizations across all divisions. Its flagship product, FanWord Assist, helps athletic departments streamline content creation while elevating the voices of their athletes, coaches, and communities. To learn more about FanWord Assist, visit www.fanword.com.
