Coach Bill Ballard came to Little Rock from the College of the Ozarks in the late 1950s and began his extensive involvement with the Trojan Athletic Department. Serving as an instructor in health and physical education, Ballard served as the Trojans' men's basketball coach from 1961-65 and won 44 games during his tenure.

Ballard's experience was not limited to the court, however, as he was tasked with creating the Little Rock baseball program, along with serving as the program's first head coach. He earned the title of Dean of Men and was named the head of the health and physical education department.

Ballard later served as the program's Athletic Director, making a number of notable hires, including Trojan Hall of Fame coaches Dr. Newman McGee and John Torbett. He continues to be one of the department's biggest fans, serving as an ambassador for the Lettermen's Association and creating the Bill and Juanita Ballard Endowed Student Scholarship in 2015. He remains a fixture at Trojan athletic events and remains a staunch supporter of Little Rock's Team.